Wednesday, June 16, 2010
Monday, May 10, 2010
Law Firm Marketing
Check out this SlideShare Presentation:
Law Firm Marketing is NOT a department
View more presentations from Sean Bosse.
Sunday, October 18, 2009
Nokia's Comes With Music barely tops 100k users worldwide - the beginning of the end?
"Digital music research firm Music Ally reports the mobile music effort has signed up 107,000 users worldwide. According to Music Ally, 32,728 consumers signed up with Comes With Music as of July 2009--Australia follows with 23,003 subscribers, trailed by Singapore with 19, 318. Music Ally notes that Comes With Music is faring more successfully in emerging markets than in developed Western nations, where the competition is stiffer.
a Nokia spokesperson told Music Ally. "This is a very fast rollout for a service of its kind, especially when you consider the music is a mix of global and local content for each location. In terms of innovation, Comes With Music is a significant shift for both consumers and the industry alike. Nokia will continue to bring new services to market and we will continue to add further countries and partners to our Comes With Music rollout"
Read more: fiercemobilecontent - http://tinyurl.com/yzwlw6a
a Nokia spokesperson told Music Ally. "This is a very fast rollout for a service of its kind, especially when you consider the music is a mix of global and local content for each location. In terms of innovation, Comes With Music is a significant shift for both consumers and the industry alike. Nokia will continue to bring new services to market and we will continue to add further countries and partners to our Comes With Music rollout"
Read more: fiercemobilecontent - http://tinyurl.com/yzwlw6a
How To Twitter
Check out this SlideShare Presentation:
How To Twitter
View more presentations from Shira Abel.
Monday, August 24, 2009
Tuesday, July 21, 2009
Tuesday, April 07, 2009
Wednesday, March 25, 2009
Sunday, March 15, 2009
Monday, March 09, 2009
Snaptu - cool web mobile platform
A mobile application with widgets to facebook, twitter, news, picasa, weather and more. The cool thing about it is that you can add widgets that you are interested in and delete the ones that you are not using. However, the option of adding widgets is quit limited (mainly in London). so I would rather add my own widgets for each section, news, weather, etc. Personalization should be part of Snaptu strategy vis-a-via the wall garden approach of the mobile operators. A prompt replay from snaptu explains that it is possible to add blogs etc by using add URL feature.The updating on facebook and twitter works fine I would rather have the option of updating my status on facebook and twitter at the same application rather than open each one separately, more like ping.fm application integrated into the staptu.
I was very exited when I managed to add the google calender widget and see my calendar on my Nokia E71 S60 since it is not possible from the google calender site (doesn't support symbian devices in Israel)
I hope the next version of Snaptu will be more stable as this one shut down a few times
Overall, I liked the solution, the real potential is developing and marketing a platform for personal applications and widgets.
Sunday, March 08, 2009
Wednesday, March 04, 2009
Twitter users - city dwellers with middle income, bloggers, age 31 and surprisingly enough mobile and internet addicts...
A survey (http://tinyurl.com/cmlvjb) in the US revealed some facts about Twitter users:- 11% of online adults use Twitter or update their status online
- overwhelmingly young - 19% online adults ages 18 to 24 have ever used Twitter, as have 20% of online adults 25 to 34.
- the median age of a Twitter user is 31. In comparison, the median age of a MySpace user is 27, Facebook user is 26 and LinkedIn user is 40.
- Twitter users are slightly more racially and ethnically diverse than is the full U.S (big time globalization)
- Twitter users are also slightly more likely to live in urban areas, with 35% of Twitter users living in urban areas (compared to 29% of all Internet users)
- Wireless Internet users are also more likely to be users of Twitter and other status updating services
- The use of Twitter is highly intertwined with the use of other social media; both blogging and social network use increase the likelihood that an individual also uses Twitter.
- 27% of bloggers Twitter, compared with just 10% of those who do not keep a blog. Overall, 13% of Internet users have created a blog.
- Twitter users are more mobile in their communication and consumption of information. Twitter users are also significant consumers of blog content; 21% read someone else’s blog “yesterday” and 57% of Twitterers have ever read a blog
Monday, March 02, 2009
Welcoming google on twitter?
Yep, congrats to google (or is it actually to twitter) for joining the popular micro-blogging Twitter. the new media industry is changing so fast, it seems like yesterday Microsoft acquired a $240 million equity stake in Facebook, valuing the company at a whopping $15 billion (http://tinyurl.com/7sasep). Now-days the new kid in the block is Twitter and roamers are that Google is actually considering...
Twitter's niche for Google is not only in the social networking segment but rather in the blogging solution. Blogger doesn't seems to be the most successful product (try to use and you'll understand why) and left behind the open source blog, Wordpress. Google actually Invited Bloggers to Improve Blogger in October 2006 (http://tinyurl.com/a9slbj). Twitter is a great micro-blogging platform but regardless blogger should be upgraded and hopefully in the near future
Saturday, February 28, 2009
key success factors for using Twitter efficiently
Some of the key success factors for using Twitter efficiently:
1. Creating value - to your current and future followers, post interesting articles, innovative ideas, technologies, photos and try to think what would make them exited.
2. Link it - don't forget to link to the article, post, blog you are talking about. Link in - your web-space source: blog, website and link out to "out" of your web-space source. On Blogger there are some difficulties I know...also for me it might be time to switch to wordpress.
3. Tiny URL - is also handy and convenient for your followers and space efficient
4. Update regularly - the more the merrier of course, 4 times a week is a reasonable minimum to keep your followers curious and anticipating for your next update and still they won't forget about you
5. Be active - responsive, and initiate new topics and ask for your followers' opinion
6. Interesting updates to catch attention
7. Don't be too pushy - for corporate twitter try to actually build relationship with your followers and not only sell your product/service
8. Promote your twitter on other platforms such as your blog, email signature, website and facebook
9.Time management is critical - twitter is such a great micro-blogging community but it's definitely a time-suck platform so you should limit the time and use it wisely.
10. Increase your followers - will have a different post on this
and the most important thing - ENJOY IT
Friday, February 27, 2009
Top 10 Most “Popular” U.S. mobile phones in Dec. 2008
Interesting post at the MobileCrunch with the list of Top 10 Most “Popular” U.S. mobile phones in Dec. 2008. Surprisingly (or not) Nokia with global market share of 39% (http://tinyurl.com/alfp4h) is not on the list.
Wednesday, February 25, 2009
Personality Branding
As industries becoming more sophisticated and the demand for creative, innovative and curious people is growing, there seems to be new roles for personality branding. In the old days people used to work many years in an organization, have a specific profession and mostly concerned with the bread and butter monthly salary. Now days, we all want to express ourselves, fulfill our potential and think about what makes us happy and we are passionate about. The dream is not only about having a respectful salary but making a difference with innovative social networking on the mobile solution and applications that will tell us in advance where we are going and what we want to do...Standards are higher, we want to hire people that are updated, web and technology savvy and understands marketing. It's not only about resume and how many years you worked at your previous job. Here are some principles of the personality branding in the new media era:
1. we are the product! we should build and mange our own brand. Online personality branding should be taught throughout disciplines at universities. A graduate student should start focusing on creating his brand and it's time to ditch the resume...
2. From the brand value – cool, organized or detailed oriented, what are the characteristics that describes you the most or you wish to be associated with? it should be strategically considered based on your life and professional goals, character and strengths.
3. Distribution channels – your connections through social networking such as LinkedIn, facebook and Twitter, who are your friends and how well connected you are – it all will play a major role of your success. Building a wide, relevant network will be a career key success factor.
4. Promotion – being active on the web. This is our playground and it will be more comprehensive throughout all our parts of life. In other words, having a blog, initiating topics of discussion on Twitter, commenting on posts with wide exposure are some of the ways to be active and promote you personality brand online.
with a successful personality brand you are likely to win the jackpot – cool career and friends! so, It's time to set your mind on branding yourself...
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