Wednesday, January 28, 2009

Nokia's second acquisition of LBS start up

After acquiring the start up Plazes in 2008, the next lucky company to be acquired is Bit-Side. Bit-Side , which is a German based company with 39 employees is expected to be integrated into the Nokia Service Unit.

Bit-Side is a media-sharing software company with several products such as entertainment and games software and media –sharing programs for Androis, iPhone and Symbian.

Bit-Side is expected to focus mainly on Nokia maps. Seems like Nokia is looking for location based social networking. The company has strategically decided to expand and improve the navigation/LBS/maps etc in order to gain product competitive advantage and slowly move towards offering software as a complimentary product or stand alone.