Twitter users - city dwellers with middle income, bloggers, age 31 and surprisingly enough mobile and internet addicts...

A survey (http://tinyurl.com/cmlvjb) in the US revealed some facts about Twitter users:

• 11% of online adults use Twitter or update their status online 
  
• overwhelmingly young - 19% online adults ages 18 to 24 have ever used Twitter, as have 20% of online adults 25 to 34. 
• the median age of a Twitter user is 31. In comparison, the median age of a MySpace user is 27, Facebook user is 26 and LinkedIn user is 40.
  
• Twitter users are slightly more racially and ethnically diverse than is the full U.S (big time globalization) 
  
• Twitter users are also slightly more likely to live in urban areas, with 35% of Twitter users living in urban areas (compared to 29% of all Internet users) 
• Wireless Internet users are also more likely to be users of Twitter and other status updating services
• The use of Twitter is highly intertwined with the use of other social media; both blogging and social network use increase the likelihood that an individual also uses Twitter. 
• 27% of bloggers Twitter, compared with just 10% of those who do not keep a blog. Overall, 13% of Internet users have created a blog. 
  
• Twitter users are more mobile in their communication and consumption of information. Twitter users are also significant consumers of blog content; 21% read someone else’s blog “yesterday” and 57% of Twitterers have ever read a blog

Personality Branding

As industries becoming more sophisticated and the demand for creative, innovative and curious people is growing, there seems to be new roles for personality branding. In the old days people used to work many years in an organization, have a specific profession and mostly concerned with the bread and butter monthly salary. Now days, we all want to express ourselves, fulfill our potential and think about what makes us happy and we are passionate about. The dream is not only about having a respectful salary but making a difference with innovative social networking on the mobile solution and applications that will tell us in advance where we are going and what we want to do...

Standards are higher, we want to hire people that are updated, web and technology savvy and understands marketing. It's not only about resume and how many years you worked at your previous job. Here are some principles of the personality branding in the new media era:


1. we are the product! we should build and mange our own brand. Online personality branding should be taught throughout disciplines at universities. A graduate student should start focusing on creating his brand and it's time to ditch the resume...
2. From the brand value – cool, organized or detailed oriented, what are the characteristics that describes you the most or you wish to be associated with? it should be strategically considered based on your life and professional goals, character and strengths.
3. Distribution channels – your connections through social networking such as LinkedIn, facebook and Twitter, who are your friends and how well connected you are – it all will play a major role of your success. Building a wide, relevant network will be a career key success factor.
4. Promotion – being active on the web. This is our playground and it will be more comprehensive throughout all our parts of life. In other words, having a blog, initiating topics of discussion on Twitter, commenting on posts with wide exposure are some of the ways to be active and promote you personality brand online.

with a successful personality brand you are likely to win the jackpot – cool career and friends! so, It's time to set your mind on branding yourself...