The boundaries between Internet and life are meaningless

Beyond the mobile web by yiibu

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Twitter users - city dwellers with middle income, bloggers, age 31 and surprisingly enough mobile and internet addicts...

A survey (http://tinyurl.com/cmlvjb) in the US revealed some facts about Twitter users:

• 11% of online adults use Twitter or update their status online 
  
• overwhelmingly young - 19% online adults ages 18 to 24 have ever used Twitter, as have 20% of online adults 25 to 34. 
• the median age of a Twitter user is 31. In comparison, the median age of a MySpace user is 27, Facebook user is 26 and LinkedIn user is 40.
  
• Twitter users are slightly more racially and ethnically diverse than is the full U.S (big time globalization) 
  
• Twitter users are also slightly more likely to live in urban areas, with 35% of Twitter users living in urban areas (compared to 29% of all Internet users) 
• Wireless Internet users are also more likely to be users of Twitter and other status updating services
• The use of Twitter is highly intertwined with the use of other social media; both blogging and social network use increase the likelihood that an individual also uses Twitter. 
• 27% of bloggers Twitter, compared with just 10% of those who do not keep a blog. Overall, 13% of Internet users have created a blog. 
  
• Twitter users are more mobile in their communication and consumption of information. Twitter users are also significant consumers of blog content; 21% read someone else’s blog “yesterday” and 57% of Twitterers have ever read a blog

Spikko - free SMS from PC to Mobile

Spikko enables you to send free SMS from PC to mobile. Spikko solution doesn't require any downloads (telemessage, Triplay) and it's simple and straightforward. Just create a new email to number@spikkosms.com.

The interesting part is the cooperation with the operator. the SMS from PC to mobile is free but the reply SMS is charged for a lower fee than standard SMS fees. The business model is based on rev share between Spikko and the operator.

I like it because there is a value for the consumer - free SMS and attractive fee for the reply SMS. The operator is gaining a new market that is already there and now is leveraging it. Sppiko with it's creative, simple product can create interesting cooperations. I real challenge for Spikko now is to bring users and for this they either need the collaboration of the operator (I wouldn't count on it) or smartly promote it through viral marketing, SEM, PR and affiliate marketing.

Modu Gets $7M from Qualcomm; but would it be enough to actually launch the device?

I started hearing a different music from Mudo’s employees in the last couple of months, after the MWC 2008. Modu has an interesting idea but would the $7M be enough for the R&D completion, production, operation, marketing and sales?

It makes you wonder if for this competitive and dynamic market a low budget penetration strategy is recommended…think about the iPod massive global campaign to get into the music players market in 2005…It seems like a successful market penetration would need deeper pockets.

After raising a gigantic figure of $100M this round is not as promising but is probably crucial for the next period. Nevertheless, raising any dollar at this challenging time is impressive.

Nokia website change – is it the best execution to its strategy?

Align with the company's strategy to become an Internet leader; Nokia launches the new updates on the main site http://www.nokia.com/ . Nokia's continues effort to penetrate the new OVI services in the market is finally revealed at the home page. I actually wondered how long it would take Nokia to distribute OVI services through all their channels, especially the main site.

Talking about it on their home page is a significant move but is it enough? Let's say I'm interested at finding out about Nokia games, why doesn't it have a link to N-gage and each of the services from the home page? Now I need to choose a region and then a minimum of 4 clicks (in cased I know what OVI is…). I'm sure Nokia's aim is to drive more traffic to it's' sites, so why not make it easy and accessible?

Nokia's multi-brand strategy (Nokia, OVI, Mosh-mobi, ect) should be re-examined as it may confuses consumers and not necessarily being as efficient as possible…