Entrepreneurial Marketing is “marketing with an entrepreneurial mindset”. It has come to describe the marketing activities of new and small ventures. marketing plays a crucial role not only in developing, producing, and selling products or services, but also in guiding recruiting efforts and raising capital.
Monday, May 07, 2012
Thursday, March 22, 2012
Bonbon, Artisan Lip Balm
Bonbon, Artisan Lip Balm - This is such a cool girlie business idea. For only £5 a month, you could have had a new lip balm every month, with free shipping anywhere in Europe! But unfortunately, it is currently unavailable...
Thursday, March 08, 2012
Play Free Games Online @ shixe.com
I never thought of myself as someone who likes games. I did see some friends go through their Wii or PSP rage, and a friend or two get hooked on Zynga Games on Face. And not to mention Angry Birds on my iPhone. But I didn't know that Angry Birds can be played for fun, and for free, using my browser. It's not that I play a lot, not at all, but it's fun to know that you can, for example - ever heard of Angry Bird Rio? Check it out using your browser on shixe.com
Angry Birds on Rio!
Angry Birds on Rio!
Tuesday, December 13, 2011
Bingo Paypal
Online Bingo paypal is quickly becoming one of the hottest online activities today, specially during holidays. The game is so involving, so easy to play and more importantly, so much fun, more and more people are going to online bingo for home - based entertainment. More than just a game of chance, Bingo is actually seen for its ability to bring people closer together. However, according to experts in the online games, if you want to join an online bingo game, you should follow one vital piece of advice: fund it with PayPal (PayPal serves as a safeguard against identity theft by minimizing the circle of people who have access to a person’s credit card details). I personally prefer having several options for the game as can be found on http://www.paypal-bingo.co.uk/ including Poker Paypal. So now, that you are aware of the most essential tip, all you have to do is enjoy the game of Bingo and spread the holiday spirit!
Tuesday, November 08, 2011
Binary Betting or Binary Trading?
My good friend, Ido (who I nickname Tokyo Fido since he lives in Tokyo) just made over $5,000 over the weekend doing something I've never heard of - binary options trading.
Now you may have heard that there's varying views on the Occupy Wall Street Movement but I'm everyone reading my blog will agree that they'd be happy to make a quick 5 Grand over a period of 2 days...!
Tokyo Fido is quite discrete about how he did it but told me that he learned about binary trading through a new Japanes site he came across (they also have English, my links within this post go there), that claims: "In a field where traders are too often treated to false information, wild promises, and poor or incomplete explanations, BinaryDollars.com is a breath of fresh air." and that regarding binary trading as a subject, it is their "priority is to deliver quality information to our site visitors". Users can not trade on the site but they can read about binary trading, which seems more like binary betting to me.
In any case, I'm still reading about it and may write further posts about my conclusions. In the meantime, as I writer, I must admit that BinaryDollars.com is well written.
Now you may have heard that there's varying views on the Occupy Wall Street Movement but I'm everyone reading my blog will agree that they'd be happy to make a quick 5 Grand over a period of 2 days...!
Tokyo Fido is quite discrete about how he did it but told me that he learned about binary trading through a new Japanes site he came across (they also have English, my links within this post go there), that claims: "In a field where traders are too often treated to false information, wild promises, and poor or incomplete explanations, BinaryDollars.com is a breath of fresh air." and that regarding binary trading as a subject, it is their "priority is to deliver quality information to our site visitors". Users can not trade on the site but they can read about binary trading, which seems more like binary betting to me.
In any case, I'm still reading about it and may write further posts about my conclusions. In the meantime, as I writer, I must admit that BinaryDollars.com is well written.
Thursday, October 27, 2011
The boundaries between Internet and life are meaningless
Beyond the mobile web by yiibu
View more presentations from yiibu
Wednesday, October 26, 2011
Thursday, September 08, 2011
Thursday, August 18, 2011
Thursday, August 04, 2011
Micro-Entrepreneurship in the Internet - Research direction
Introduction
Micro-Entrepreneurship is an important and relevant topic, as it is really a stepping-off direct for new entrepreneurs and innovative businesses. Technically defines micro-enterprise as smaller business unit, characterized by fewer than 10 workers, although it is quite common that initially starts with a volume of annual turnover under 2 million. According to Hisrich and Peters (1998, p.9) entrepreneurship is defined as the process of creating something new with value by devoting the essential time and effort, assuming the accompanying financial, psychic, and social risks, and receiving the resulting rewards of monetary and personal satisfaction and independence.
The definitions of entrepreneurship are varied, but in general include the ability to create, innovate, bear risk, manage and achieve targets (Jennings, 1994, p. 12). Until not long ago to set off a business required a significant investment and take risks that could considerably affect the economics of entrepreneurship.
Fortunately, with the business opportunities folded in the Internet, a worldwide phenomenon of micro internet entrepreneurship is growing. Proof of this is that there are thousands of micro – entrepreneurs around the world that are establishing their own online business every day. Entry costs are very low or almost zero and the benefits and life style are appealing.
Rationale
As our economy continues to globalize and the internet makes it easier to start a business, there will be an increased number of workers making the transition from employee to contractors and micro – entrepreneurs. It is a trend that is being implemented in society and in a few years that will change the way we work and do business. A new era opens the possibility to generate income and become self-sufficient to have just anyone with a PC and an Internet connection. However, there are also challenges in initiating and managing a successful online business and those will be explored in this research project.
References
Bryman Alan, 2008, Social Research methods. Third edition, Oxford University Press
Creswell John W, 2007, Qualitative inquiry and research design, Second Edition, SAGE Publications, UK
Hisrich , R. D. and Peters, M. P., 1998, Entrepreneurship (4th Edition) Boston. McGraw Hill.
Jennings, D.F, 1994, Multiple Perspectives of Entrepreneurship: Text, Readings and Cases. South-Western, Ohio, USA.
Simpson Poon, Paula M.C. Swatman, (1997) "Small business use of the Internet: Findings from Australian case studies", International Marketing Review, Vol. 14 Iss: 5, pp.385 - 402
Monday, July 18, 2011
Sunday, July 03, 2011
The effectiveness of Cause Related Marketing (CRM) on E-commerce
My latest research topic was the effectiveness of cause related marketing (CRM) on e-commerce. In 2009 alone, $1.57 billion was spent on cause marketing. And as marketing, communication, fundraising, and shopping transition to an entirely online world, the aim of this study was to examine if online CRM has an influence on customer perception and purchasing behavior.
According to the survey, almost 80 percent would switch brands, similar in price and quality, to one that supports a cause and more than 50 percent would be willing to purchase a more expensive brand if the brand supports a cause of interest. Israeli’s appreciate CRM activities and 95 percent believe a company has a more positive image when it supports a cause and almost 70 percent agree that more online companies should be involved in CRM.
Some key success factors for affective online CRM strategy were identified. First of all, based on the survey, security and credibility of the website are the most critical elements that influence online purchasing decision. Price is also an important factor as can be expected.
There seems to be a gap between the subjective norms of the respondents and how they perceive CRM. On one hand, they appreciate companies that involve in CRM and agree that more companies should engage in CRM. They would try new brands and some would even pay more for products that supports SRA but on the other hand 80 percent think that companies that are involved in SRA act out of self-interest and SRA is not an important factor when purchasing online.
On the other hand, with a contradiction for the above findings and conclusions, based on the survey when asked what is important to you when purchasing online, CRM was rated the last one from all the 11 variables. A possible explanation for this is that the combination of e-commerce and CRM is not widespread in Israel and educating the skeptical Israeli market is essential. Explaining the values and advantages behind this approach can be beneficial both to consumers, business involved and obviously to the cause itself.
Monday, May 16, 2011
Top 10 Mobile Internet Trends 2011
Top 10 Mobile Internet Trends (Feb 2011)
View more presentations from Kleiner Perkins Caufield & Byers
Friday, March 11, 2011
Wednesday, March 09, 2011
Facebook Advertising Grows Up - KATV Channel 7 - The Spirit of Arkansas:
Facebook Advertising Grows Up
Information contained on this page is provided by companies via press release distributed through PR Newswire, an independent third-party content provider. PR Newswire, WorldNow and this Station make no warranties or representations in connection therewith.
SOURCE Edge.BI Ltd.
HERZLIYA, Israel, March 8, 2011 /PRNewswire/ -- Edge.BI (http://www.Edge.BI), the leading Decision Support solution for paid advertising, is delighted to announce today that it has won approval as an official Facebook Ads API Tool Vendor, one of only 15 such companies to have passed Facebook's exhaustive and rigorous testing procedures.
Itai Levitan, CEO of Edge.BI, said, "Everyone knows that one of the biggest issues with Facebook advertising today is conversion tracking. Edge.BI comprehensively solves this concern by offering the richest, deepest tracking solution available in the market; and now, with today's announcement, our Clients know that they are working with an authorized API Tool Vendor ensuring fast, simple, trouble-free implementation."
Edge.BI works by using URL-parameters to link Facebook Ad Campaigns directly with actual Client reported performance. This has two advantages; firstly, it avoids many of the pitfalls associated with traditional tracking methods that can lead to a 20%-40% discrepancy between what the trackers are showing and what the Client's back-office or CRM systems are reporting.
Secondly, up till now, traditional tracking solutions have shown an incomplete story; by tracking just the initial conversion and ignoring everything that follows such as profitability, product mix and purchase frequencies, they have left Advertisers in the dark about their real ROI. As Nick Clements, VP Marketing at Edge.BI, says, "By linking advertising channel data directly to actual client transaction data, we empower Advertisers to see the full story of exactly how each campaign is impacting their businesses' bottom line. It really is taking paid advertising to the next level of accountability."
Marketers have proven in the past that with greater ROI control, they are prepared to spend more on their paid advertising. Now, with better tools to help Advertisers make better decisions on where to invest their next advertising dollar, Facebook may soon be leading the online marketing plans for more companies.
About Edge.BI
Edge.BI Software-as-a-Service is used to optimize campaigns in 72 countries, across 40 languages; it is suitable for any organization or agency serious about its Search, Facebook, Mobile, Media Buying Affiliate Marketing, or any other digital marketing that can be tracked with a URL.
With Edge.BI, advertisers can break out to a new level of campaign performance by combining their hard-won in-house expertise with a cutting-edge Decision Support platform to deliver a 40% ROI improvement across all paid advertising. The purpose-built platform also achieves a 90% reduction in non-productive time spent on data and reports, and runs even the most sophisticated analyses, without Excel/SQL frustrations, at the speed of the Internet.
Name of Media Contact: Nick Clements | |
Title of Media Contact: VP Marketing | |
Company Name: Edge.BI Ltd. | |
Contact Phone Number: +972-9-950-9249 | |
Contact E-mail: nick.clements@Edge.BI | |
Website URL: http://www.Edge.BI | |
This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.
©2011 PR Newswire. All Rights Reserved
Monday, December 27, 2010
Learning & research insights and conclusions
This post presents ten learning and research insights based on my doctorate studies. The rationale for this was to present the conclusions of my learning experience in a classified way:
1. Sharing is better. With the one –on-one interview I have learned that it is important to make a proper introduction to the interviewee. Showing some examples and describing your research is essential for them to get a clearer picture and be willing to share their thought and perceptions. I realized that the introduction at the second interview where I explained more about my research and the topic of online CRM and opening the three sites for illustrating the concept enabled the interviewee to understand and relate to the topic and as a result to be more cooperative. The interview even started the interview by say: “I must say that your introduction got me in the mood”.
2. Define topic, research questions as specific and clear as possible. Defining the topic and research questions took some time. I found this stage to be quite frustrating since I was not able to move forward with my research without carefully finalizing those sections. Moreover, even after I thought that I have the appropriate definition and questions I went back and redefined those several more times. Clear definition of topic and research questions are pre-requisitions for continuing with the research.
3. Short, clear and simple questionnaire. From my limited experience, people are not very keen about filling-in questionnaires, surveys and interviews. When I asked my acquaintances to fill in my questionnaire the first question most of them asked me is how long it is. Only after I assured them that it is less than 10 questions they promised to fill it in. Designing a short, straight forward questionnaire can help with the completion rate.
4. Offer incentive. With the questionnaire I emailed it and published the link for it on my facebook, twitter status and also my blog. I asked people to fill in my questionnaire and forward it to their friends who might want to complete one as well. A friend of mine emailed it to an acquaintance, who invited her for a date (they are still dating thanks to my questionnaire!). Leveraging this story, I emailed the questionnaire again asking people to fill in my questionnaire and by doing so they might ‘win’ an unexpected date. The feedbacks were very positive and completion rate went up. By offering an incentive, not necessarily tangible, people might be curious and more willing to cooperate.
5. Respects Privacy. When asked people to fill in the questionnaire and also to be interviewed I sensed they feel a bit uncomfortable. I tried to share some details about the research with them to help them feel comfortable and also promised them that they are not required to reveal private information and it is anonymous. This made them feel more comfortable about participating in the research.
6. Use Technology. I realized that using technology for research purposes can be very helpful for gathering information – distributing questionnaire online through social networks, emails, blogs and organizing information with Mendeley software.
7. Reflective learning diary on the go. Keeping track of the learning experience while doing the research is better than waiting with this to the last minute. In the beginning I managed to write down some points but somewhere along the way, with all the work around it, I stopped doing so. It was much challenging to try and remember what happened instead of reflecting along the entire process.
8. Reflective learning = blog writing. By conducting this research and trying to keep track of my progress, I have realized that one of the things that made the reflective learning experience better was my experience with writing a professional blog. It is also reflected in the format of this diary.
9. Short cover story. During the ethnography people looks at me and tried to understand what exactly is my role with the three students. When being asked I said that I’m conducting a research about donation and I felt they are comfortable with my answer. I did not go into details and they were satisfied about the answer.
10. Managing Time efficiently. As it takes time to get in the research state of mind, defining specific time at the schedule is very important. Also, spending more than 3 hours working on the research at the writing phase, I found it fairly challenging. The gathering data stage is also very time-consuming. I realized that all phases take more time than what I have expected.
1. Sharing is better. With the one –on-one interview I have learned that it is important to make a proper introduction to the interviewee. Showing some examples and describing your research is essential for them to get a clearer picture and be willing to share their thought and perceptions. I realized that the introduction at the second interview where I explained more about my research and the topic of online CRM and opening the three sites for illustrating the concept enabled the interviewee to understand and relate to the topic and as a result to be more cooperative. The interview even started the interview by say: “I must say that your introduction got me in the mood”.
2. Define topic, research questions as specific and clear as possible. Defining the topic and research questions took some time. I found this stage to be quite frustrating since I was not able to move forward with my research without carefully finalizing those sections. Moreover, even after I thought that I have the appropriate definition and questions I went back and redefined those several more times. Clear definition of topic and research questions are pre-requisitions for continuing with the research.
3. Short, clear and simple questionnaire. From my limited experience, people are not very keen about filling-in questionnaires, surveys and interviews. When I asked my acquaintances to fill in my questionnaire the first question most of them asked me is how long it is. Only after I assured them that it is less than 10 questions they promised to fill it in. Designing a short, straight forward questionnaire can help with the completion rate.
4. Offer incentive. With the questionnaire I emailed it and published the link for it on my facebook, twitter status and also my blog. I asked people to fill in my questionnaire and forward it to their friends who might want to complete one as well. A friend of mine emailed it to an acquaintance, who invited her for a date (they are still dating thanks to my questionnaire!). Leveraging this story, I emailed the questionnaire again asking people to fill in my questionnaire and by doing so they might ‘win’ an unexpected date. The feedbacks were very positive and completion rate went up. By offering an incentive, not necessarily tangible, people might be curious and more willing to cooperate.
5. Respects Privacy. When asked people to fill in the questionnaire and also to be interviewed I sensed they feel a bit uncomfortable. I tried to share some details about the research with them to help them feel comfortable and also promised them that they are not required to reveal private information and it is anonymous. This made them feel more comfortable about participating in the research.
6. Use Technology. I realized that using technology for research purposes can be very helpful for gathering information – distributing questionnaire online through social networks, emails, blogs and organizing information with Mendeley software.
7. Reflective learning diary on the go. Keeping track of the learning experience while doing the research is better than waiting with this to the last minute. In the beginning I managed to write down some points but somewhere along the way, with all the work around it, I stopped doing so. It was much challenging to try and remember what happened instead of reflecting along the entire process.
8. Reflective learning = blog writing. By conducting this research and trying to keep track of my progress, I have realized that one of the things that made the reflective learning experience better was my experience with writing a professional blog. It is also reflected in the format of this diary.
9. Short cover story. During the ethnography people looks at me and tried to understand what exactly is my role with the three students. When being asked I said that I’m conducting a research about donation and I felt they are comfortable with my answer. I did not go into details and they were satisfied about the answer.
10. Managing Time efficiently. As it takes time to get in the research state of mind, defining specific time at the schedule is very important. Also, spending more than 3 hours working on the research at the writing phase, I found it fairly challenging. The gathering data stage is also very time-consuming. I realized that all phases take more time than what I have expected.
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