Welcoming google on twitter?

Yep, congrats to google (or is it actually to twitter) for joining the popular micro-blogging Twitter. the new media industry is changing so fast, it seems like yesterday Microsoft acquired a $240 million equity stake in Facebook, valuing the company at a whopping $15 billion (http://tinyurl.com/7sasep). Now-days the new kid in the block is Twitter and roamers are that Google is actually considering...

Twitter's niche for Google is not only in the social networking segment but rather in the blogging solution. Blogger doesn't seems to be the most successful product (try to use and you'll understand why) and left behind the open source blog, Wordpress. Google actually Invited Bloggers to Improve Blogger in October 2006 (http://tinyurl.com/a9slbj). Twitter is a great micro-blogging platform but regardless blogger should be upgraded and hopefully in the near future

key success factors for using Twitter efficiently

Some of the key success factors for using Twitter efficiently:

1. Creating value - to your current and future followers, post interesting articles, innovative ideas, technologies, photos and try to think what would make them exited.
2. Link it - don't forget to link to the article, post, blog you are talking about. Link in - your web-space source: blog, website and link out to "out" of your web-space source. On Blogger there are some difficulties I know...also for me it might be time to switch to wordpress.
3. Tiny URL - is also handy and convenient for your followers and space efficient
4. Update regularly - the more the merrier of course, 4 times a week is a reasonable minimum to keep your followers curious and anticipating for your next update and still they won't forget about you
5. Be active - responsive, and initiate new topics and ask for your followers' opinion
6. Interesting updates to catch attention 
7. Don't be too pushy - for corporate twitter try to actually build relationship with your followers and not only sell your product/service
8. Promote your twitter on other platforms such as your blog, email signature, website and facebook
9.Time management is critical - twitter is such a great micro-blogging community but it's definitely a time-suck platform so you should limit the time and use it wisely. 
10. Increase your followers - will have a different post on this 
and the most important thing - ENJOY IT